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who owns badger sportswear

by:Tengfei     2024-04-29

Badger Sportswear is a well-known manufacturer of sports apparel, accessories, and equipment in the United States. The company has been around for decades and has grown to become a household name in the industry. As such, it is natural for people to wonder who owns Badger Sportswear. This article will provide answers to this question and more.

The History of Badger Sportswear

Before we delve into who owns Badger Sportswear, let's take a brief look at the company's history. Badger Sportswear was founded in 1971 by two brothers, Mike and Jeff Alt. The company started off as a small screen-printing business in a garage in Milwaukee, Wisconsin.

Over the years, the company has grown to become one of the largest manufacturers of sports apparel in the country. Badger Sportswear produces a wide range of products, including t-shirts, sweatshirts, shorts, pants, jerseys, and more. The company's products are popular among athletes, sports teams, and fans alike.

Who Owns Badger Sportswear?

Now, the question on everyone's mind - who owns Badger Sportswear? In 2016, Badger Sportswear was acquired by investment firm CCMP Capital Advisors. CCMP is a New York-based private equity firm that specializes in buyouts and growth equity investments. The acquisition allowed Badger Sportswear to continue its growth trajectory and expand its product offerings.

CCMP Capital Advisors owns several other well-known companies in various industries, including musical instruments manufacturer Fender and grocery store chain Edwards Food Giant. The investment firm has a reputation for identifying promising companies and helping them grow through strategic investments and partnerships.

The Leadership Team at Badger Sportswear

While CCMP Capital Advisors is the majority owner of Badger Sportswear, the day-to-day operations of the company are led by a seasoned leadership team. David Alt, the son of one of the company's founders, serves as the president and CEO of Badger Sportswear. David has been with the company for over 25 years and has played a significant role in its growth and success.

In addition to David Alt, Badger Sportswear's leadership team includes other industry veterans, such as Doug Seidensticker, the executive vice president of sales and marketing, and Mike Holm, the chief financial officer. The team is tasked with ensuring the company maintains its position as a leader in the sports apparel industry while continuing to innovate and expand its product offerings.

Badger Sportswear's Commitment to Sustainability

Apart from its impressive growth trajectory and quality products, Badger Sportswear is also committed to sustainability. The company uses eco-friendly materials in its manufacturing process and has implemented various initiatives to reduce its environmental impact.

For instance, Badger Sportswear has installed energy-efficient lighting and HVAC systems in its facilities to minimize energy consumption. The company also recycles waste materials and has reduced its water usage through the implementation of water-saving technologies.


In conclusion, Badger Sportswear is owned by investment firm CCMP Capital Advisors. The company's day-to-day operations are led by a seasoned leadership team, which includes David Alt, the son of one of the company's founders. While CCMP is the majority owner of Badger Sportswear, the company remains committed to delivering quality products and maintaining its position as a leader in the sports apparel industry. Through its commitment to sustainability, Badger Sportswear is also doing its part to minimize its impact on the environment.

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