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Analysis of the development trend of thermal underwear industry | FAQ

by:Tengfei     2022-09-24
Analysis of the development trend of thermal seamless underwear manufacturer industry


Like other traditional apparel industries, the thermal underwear industry has had many problems over the years. The most important of which are the four pain points of inventory imbalance, sluggish profits, customer loss, and sales bottlenecks that have been plaguing the underwear industry. From offline private retail stores, clothing wholesale markets, large department stores, shopping centers, to online sales such as e-commerce platforms, mobile mobile shopping, and brand experience stores. In particular, the impact of the epidemic in the past two years has accelerated online development. The thermal underwear industry is fully ushering in the era of new retail, and the seamless underwear manufacturer market is accelerating market segmentation.










The continuous development of new technologies has re-examined the definition and value of thermal underwear. At the same time, women's self-awareness and self-worth are gradually rising.“spend money for yourself”,“sense of life”etc. to prompt“she”The economy is booming day by day.“she”The economy has activated women's awareness of body management, coupled with the spread of the social economy, women have a more professional demand for thermal underwear products.







Under the background of the new era, women's acceptance of different styles and functional underwear is gradually increasing, and there are higher requirements for the function of seamless underwear manufacturer, which has prompted the industry to be more subdivided. Comfort, fashion and functionality have become the main considerations for contemporary Chinese women to buy underwear. At present, the categories with the most growth potential for women's intimate clothing are sports bras, shapewear, and bras.







As people are more and more advocating the consumption concept of green environmental protection and the pursuit of clothing concepts such as technology sense and health, green environmental protection, intelligent, health and body sculpting are the trends of the domestic underwear industry in 2021 and in the future. with functional features will attract more attention: collocation, comfort, fashion, cost-effectiveness, and functionality.
Tengfei Technology Co., Ltd. thinks that effective market design can improve liquidity, efficiency, and equity in markets.
The 21st century is sure to bring more innovation, new services and newer technology, thus new products and services to sell. Tengfei Technology Co., Ltd. will continue to shape and lead the markets in which it chooses to compete.
Increasing consumer awareness and rising concern about improving body shaper for women are driving the market of products.
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