Go deep into the front line and research the market

What are the most afraid of the commodity planning and purchasing personnel of clothing enterprises? The most afraid of one's own opinion, retreat! On July 2, the relevant members of the R&D Department of Romantic Spring launched a 10-day 'great' action to go out of Guangdong and visit the whole country! Through visits, research on market demand, understanding of consumers' ideas, and listening to franchisees' suggestions, the background R&D department has deepened the understanding of the market, and laid a solid foundation for the new product development and marketing of Romantic Spring's new products in 2015. In the past ten years since its establishment, the romantic spring seamless underwear manufacturer brand has achieved impressive results. There are romantic springs all over the country, and more than 1,000 terminal stores across the country have witnessed the growth of romantic springs. With the gradual expansion of the national market of Romantic Spring, 'eating the old capital' has long been abandoned. In addition to analyzing the 'intelligence' returned by regional sales managers from the front line, the headquarters of Romantic Spring has also been working hard to further improve product planning and research and development through various channels. This time, it is the first time that the product R&D department of Romantic Spring has gone out of the Guangdong area and visited the whole country. This is a turning point in history, marking that the product planning and research and development of Romantic Spring is more mature, scientific and practical. In this national market visit, the Commodity R&D Department used market research and other means to collect the terminal commodity demand information of each branch, analyze the commodity categories that need to be purchased, and at the same time, the current seamless underwear manufacturer market commodity category structure, price, main color , styles, styles, fabrics, the main consumer groups, etc. have a more accurate understanding. This romantic spring national visit is a verification of the 2014 spring and summer commodity planning and purchasing, as well as a development trip for the 2015 spring and summer new products. Commodity planning and research and development personnel can personally go to the front line to analyze the rationality and scientificity of the commodity structure, and then make a decision. Correspondingly adjust the lack of consideration, reflect poorly, sum up experience and improve the lack; if done well, it will continue to be used in 2015 and make persistent efforts. This visit is to have a deeper understanding and control of the regional market, better define the product structure of the Romantic Spring brand, and make the brand development direction more clear. It is reported that the 2015 spring and summer new product review meeting held on August 12 achieved very good results, which is the result of the previous market visit. In order to achieve long-term sustainable and rapid development of underwear chain brands, they must focus on product design. Romantic Spring has always adhered to the research and development concept of 'Comfortable ' and the brand concept of 'Sunshine, Vitality, and Intellectuality', and constantly develops and improves product design for consumption. To create comfortable and healthy seamless underwear manufacturer products, based on the increasingly competitive market. In ancient times, Kangxi visited the national market in micro-service, and today there is Romantic Spring to visit the national market, firmly control the market trend, optimize the brand product structure, and let us look forward to the upgrade of the market competitiveness of Romantic Spring!
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