Market segmentation is an inevitable trend in the development of the underwear industry

At present, the annual sales of underwear in my country are more than 100 billion, and it is growing at a rate of nearly 20% every year. The underwear industry has nearly 10,000 production companies, mainly in the Pearl River Delta, Yangtze River Delta and other industrial clusters, and has become one of the fastest growing regions in the global underwear industry. The underwear industry is the 'last piece of cake' in the apparel industry, not just a name.

But as we all know, the rise and fall of underwear trends are very frequent. Colors, styles, fabrics, and styles change with each passing day. In order to enable underwear brands to penetrate consumer groups, market segmentation is essential. , Only by accurately positioning the types of consumer groups can we better control the production and sales of products, and determine production based on consumer preferences. This is the best way to solve inventory and achieve profitability.

In the eyes of many traditional underwear people, underwear is nothing more than bras, pajamas, and warmth. In fact, it is not the case. For women's underwear, it can be subdivided into n categories. Although it is a bit exaggerated, it is not an exaggeration. In the field of women's underwear market, the population of the right age is very large. According to relevant data, the female population in China's population structure exceeds 650 million. Regarding the age-appropriate people who wear underwear, girls aged 10-15 have begun to wear underwear, and most of the elderly over 60 also need to wear underwear. Therefore, in the age stratification stage, the category of underwear is also layered. Corresponding to different underwear of the age group. According to the age group, underwear can be divided into girl underwear, functional underwear for mature women, and underwear for the elderly. This is one of the market segments.

Therefore, market segmentation can be based on the subject and the object. The subject refers to the product, and the object refers to the consumer.

In terms of market segmentation, product series can be developed by using object segmentation to meet consumer needs.

At present, in my country's underwear market, the male underwear market is relatively slow compared to the female underwear market. As a result, there are few men’s underwear shops. The status of male underwear in the market can be said to be Subsidiary existence, its market position can be seen in general, male underwear is generally placed in male clothing or in a small corner of female underwear, in addition to that, male underwear is still relatively monotonous and uniform in style. The same is true for children's underwear, which has not received sufficient attention from the underwear market. Women's underwear products are more subdivided. In addition to functional underwear, such as adjustment underwear, body shaping underwear, sports underwear, smart underwear, and products classified by age and status, such as girl underwear and nursing underwear. Therefore, in order to position consumers more accurately, the market segment with consumers as the object is the trend of the underwear market in the future.

Using the main subdivision, that is, the product subdivision, the product can be divided into categories, such as underwear, pajamas, warm clothes, home clothes... it is convenient to display in different regions Consumer purchases. Product segmentation can be divided into categories and functions. For example, products with adjustment, body shaping, sports, and intelligent functions can be classified and laid out. Consumers can locate and find the products they want according to their own ideas. Greatly improve the purchasing efficiency of consumers.

Those who win the hearts of consumers win the market, and the support of consumers mainly comes from the satisfaction of the needs provided by the merchants. As for the differentiation of consumer demand, market segmentation is an inevitable trend.