Secret language brand underwear reveals the prospects of underwear industry

Director Zhang of the Secret Language Marketing Department said: The three-day 2017 SIUF ended successfully on April 21. As the most active media group at the SIUF exhibition site, reporters from Huayi Net u0026 China Lingerie Fashion Net traveled all over the Shenzhen Underwear Fair. In the corner, every participating brand was recorded and accurately classified. In such a process of summarizing and classifying, we can basically discover the new trend of the Chinese underwear industry market in the future. China's underwear industry market is becoming more and more segmented, and more 'smaller' categories such as underwear and hosiery are getting more and more attention. Intelligent technology and cultural sentiment are sprouting, and the multi-brand route has become the first choice for mature companies to expand market share. , Patent is a means for a brand to increase product competitiveness.

Since Qinbo's entry into the underwear industry in 2014, it has successfully opened hundreds of franchise stores across the country. Qinbo's outstanding feature lies in its brand positioning: a 'eager for meticulous exploration and discovery of the female body' The 'Secret' brand regards its products as women's 'second skinTherefore, each underwear of Qin Miyu is comprehensive in design, material selection and style, providing consumers with the most comfortable original ecological healthy underwear, and giving our delicate breasts the most sincere care. Comfortable you! To create underwear is to create a healthy and comfortable underwear culture and high-quality life attitude for beautiful women.

The director of the underwear marketing department said: Through this exhibition, we can see that two bright spots are also pain points in the underwear industry. As long as these two points are firmly grasped, they will definitely be able to Find your position in this fierce environment.

First of all, cultural sentiment brand pro-girlfriends believe that wearing is not just a simple set of clothing, but also a way for us to express our individuality, public attitude, and convey our ideas, and cultural sentiment brand is the most sympathetic to us. A powerful weapon. Therefore, I will always and work hard to fulfill my purpose, provide Chinese women with the most comfortable and healthy underwear, and be female girlfriends. Furthermore, functional underwear and functional patents have also become the direction of exploration for current underwear brands. How to enhance the value and competitiveness of their own brands? In addition to the above-mentioned cultural sentiment cards, patented versions, mold cups, or non-intelligent technology research and development methods such as essential oils and medicinal materials are the complete ideas of many brands. The launch of the original ecological health and health care breast-care brand underwear of Qinmeiyu has been enthusiastically praised by consumers in just a few years, which proves that the Chinese consumer underwear industry is optimistic about the original ecological health underwear.






Qinbo Miyu is committed to entering the Chinese underwear industry, providing Chinese female consumers with the most comfortable underwear, and at the same time sincerely invites friends who are interested in the underwear industry to join the Qinbo Miyu family, and explore the best Suitable for Chinese women's underwear.