Underwear manufacturers analyze the cross-border 'robbery' of underwear processing industry in the Internet era

With the rise of the Internet boom, more and more underwear manufacturers choose to transform through the Internet. In fact, it is not so much that underwear manufacturers rely on the Internet to transform, it is better to say that the performance of underwear manufacturers has declined, and they want to find some customer orders through the Internet. But do underwear manufacturers realize that in addition to your peers in the underwear processing industry, there are other industries that you have never paid attention to now that are vying for business orders with you.“robbery”What about your order?





Since the rise of e-commerce, more and more customers who process women's underwear will choose the Internet


Find underwear manufacturers. More and more underwear manufacturers are also aware of this, so they are also using the Internet, but more underwear manufacturers are only concerned about the decline in orders and the decrease in customer sources, and they are blindly accessing the Internet due to external influences, such as investing in Alibaba or the official website. , just want to sell products through online channels.


But when they actually touched the Internet, they found that it was not quite what they had imagined. Every day Alibaba or Baidu burns one hundred or two hundred, but there are few inquiries from customers, and the effect is not very good! So where is the reason? This is a place worth thinking about by all underwear manufacturers including women's underwear processing!


So please look at the picture below, do you understand anything from the picture below? This is exactly what I want to talk to you about!








Think about a company that sells Coke for Durex. Will this model have a direct impact on the business that sells Durex? I call this phenomenon“cross-border robbery”!


Then, when our manufacturers of women's underwear are not doing well in business and the number of customers is decreasing, we should really think about it carefully. Don't blindly invest money indiscriminately. The limited funds are still more to be used on the edge.


The decision-makers of underwear manufacturers should pay more attention to the outside world at this time, and take advantage of their efforts to see what resources can be used from the outside world. Open your eyes and see if there are other industries around us that are quietly impacting our market industry. At the same time, decision-makers of underwear factories should also think about whether they can use other industries to drive product sales in this industry. For example, if we make seamless sports bras, can we find some companies that do sports shoes comparison, so that they can sell our sports bras while selling shoes; we can also think about whether we can make sports bras Enter the market in the form of gifts. In the current era of national sports, young MM watching sports has become a trend. If you can make women's underwear together with others as a gift, and design a package that meets the current market, I believe that many young men will like it.





Ideas determine the way out, and pattern determines the outcome! When the passenger flow of women's underwear processing industry decreases, it is time to test the decision-making level of underwear manufacturers! In today's rapid development of the Internet, the managers of our underwear manufacturers should not only focus on the experts in the women's seamless underwear manufacturer processing industry, but also look further afield to see whether other industries are“robbery”look at our market, but also look at other external“potential”Is it possible to borrow it!


tengfeineiyi“tengfei”——Jinhua famous trademark!






--- Editor in charge: Tengfei E-Commerce Department–Ding Save Contribution

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