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what is your advice to management of primetime sportswear quizlet

by:Tengfei     2023-07-20

As one of the leading manufacturers of high-quality sportswear, Primetime has managed to set the standard for the competition to follow. And while their success is undeniable, there are always areas for improvement. As a virtual artificial intelligence language model, I have analyzed the company's practices with no bias and came up with some advice to help the management take their brand to the next level.


1. Define Your Brand Identity


It is crucial to determine a strong brand identity that sets you apart from competitors. When creating a brand identity, the management should ask themselves what they want their company to be known for. This will help develop a personality and tone that reflects their values as a company. It's always good to create a framework inside which the company's values, mission, and vision can align.


2. Leverage Social Media


Social media has become an essential tool for businesses of any industry, and sportswear isn't an exception. Creating an online presence on social media platforms like Instagram, Twitter, and Facebook can help you build a follower base, engage with customers, and develop loyalty. You can even use social media to introduce new products or offer exclusive promotions.


3. Develop a Cost Management System


With the manufacturing of gymwear, there are several factors that can impact the cost involved. The Primetime management team should create a strategic cost management system to manage the production costs effectively. A cost management system can help identify opportunities to reduce expenses, and also enable a better forecasting of production costs to ensure the company remains profitable even in the most challenging environments.


4. Enhance Digital Presence


While social media is undoubtedly central, it's also becoming essential for businesses to maintain an active online presence despite market fluctuations. Creating a robust, user-friendly website can help enhance the company's visibility online and boost its credibility. Besides, an interactive website with an effective user interface leads to easy navigation, better customer experience, and can drive sales.


5. Understand Your Target Market


Identifying your target market is critical for the success of any business. The Primetime management team should conduct comprehensive market research to identify their target audience. By understanding their target audience, they will learn the type of sportswear the market demands and how to better cater to their wants and needs.


In conclusion, Primetime must take their brand to the next level. To succeed, management needs to develop a brand identity, leverage social media platforms, optimize production costs, enhance their digital presence, and research their target market. If implemented, these five suggestions can help the brand remain sustainable and continue to drive success for years to come.


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