what sportswear company spondered michael jordan

From the early 1980s until his last game with the Washington Wizards in 2003, Michael Jordan was a force to be reckoned with in the world of basketball. His combination of athleticism, agility, and unparalleled skill led him to become one of the most iconic athletes of all time. But what many people don't know is that Jordan's success was intertwined with a major sports brand - Nike.

Nike, the Oregon-based gymwear company, took a gamble on the young basketball star back in 1984, signing him to a five-year contract worth $2.5 million. At the time, Nike was a relatively small company compared to its rivals like Adidas and Reebok. But with Jordan as their spokesperson, Nike's fortunes began to change.

Here's a closer look at the partnership between Michael Jordan and Nike.

The Early Days of Michael Jordan

Before Michael Jordan became a household name, he was a college basketball player at the University of North Carolina. He had a successful college career, winning a national championship in 1982 and being named College Player of the Year in 1984. But it was his performance on the 1984 USA Olympic Team that really caught the attention of NBA scouts.

Jordan was drafted third overall by the Chicago Bulls in the 1984 NBA Draft, behind Hakeem Olajuwon and Sam Bowie. In his rookie season, Jordan averaged 28.2 points per game and was named NBA Rookie of the Year.

The Birth of Air Jordan

Nike released its first Air Jordan sneakers in 1985, named after Michael Jordan himself. The shoes featured a unique design, with 'wings' on the sides and a bold red and black color scheme. The shoes were an instant hit, selling out within hours of their release.

The Air Jordan sneakers soon became one of Nike's most popular products, with a new design released each year. Jordan himself played a key role in the design process, often giving input on colors and materials.

Nike's Marketing Strategy

While the Air Jordan shoes were undoubtedly popular, it was Nike's marketing strategy that really set the brand apart. Nike created a series of commercials featuring Jordan, showcasing his incredible athleticism and skill on the court. The ads often featured catchy music and memorable slogans like 'It's gotta be the shoes.'

This marketing strategy helped to create a sense of excitement and anticipation around each new Air Jordan release. Fans would line up for hours to buy the new shoes, and some even resorted to violence in their attempts to get their hands on a pair.

The Legacy of Michael Jordan and Nike

The Jordan/Nike partnership lasted for over 30 years, and the Air Jordan shoe line is still going strong today. Jordan's success on the court, combined with Nike's marketing savvy, helped to create an entire industry around celebrity endorsements and sneaker culture.

Today, Michael Jordan is considered one of the greatest basketball players of all time, and his partnership with Nike is a testament to the power of a successful brand endorsement.

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