which german multinational sportswear company is messi an ambassador for

This German Brand is Messi's Partner

Lionel Messi is undoubtedly one of the most successful and popular football players of all time. With a career spanning over a decade, Messi has won numerous awards, accolades and championships. It's no wonder that many companies look to him to promote their brand. One such company is a German multinational sportswear company, which Messi has been an ambassador for since 2013. In this article, we'll take a closer look at this company, its relationship with Messi and what their partnership means for both parties.

1. The history of the German multinational sportswear company

The company in question is adidas, a multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories. The company was founded in Germany in 1949 by Adolf Dassler, the brother of Rudolf Dassler, who founded Puma. Adidas is now one of the largest gymwear manufacturers worldwide, with its products sold in over 160 countries.

2. How adidas became Messi's sponsor

Messi first signed with adidas in 2006, when he was just 18 years old. At the time, he was a rising star in the football world, and adidas saw the potential in him. They signed him to a multi-year deal, which enabled them to use his name and image in their advertising campaigns. In 2013, Messi and adidas signed a lifetime deal, which will see them partner for the rest of his career.

3. What Messi brings to adidas

Messi is one of the most recognisable sports figures in the world. He has a huge following on social media, and his face is plastered all over billboards and TV screens during major sporting events. By partnering with Messi, adidas gains access to his fanbase, which includes millions of people around the globe. Messi also brings credibility to the brand C as a successful and respected athlete, people trust his opinions and recommendations.

4. What adidas brings to Messi

Adidas is more than just a clothing and shoe brand. They also have a wealth of resources and expertise that Messi can tap into. For example, they have a team of researchers who develop new technologies to improve athletic performance. They also have marketing and PR departments that can help enhance Messi's personal brand. By partnering with adidas, Messi gains access to these resources, which can help him improve his game and build his profile even further.

5. The benefits of a long-term partnership

Messi's lifetime deal with adidas is unusual C most athlete endorsements only last for a few years. However, this long-term partnership is mutually beneficial. Adidas benefits from having a high-profile ambassador who is committed to the brand for life. Messi benefits from having a stable, reliable sponsor who will support him throughout his career. The partnership between Messi and adidas is a win-win situation for both parties.

In conclusion, Messi's partnership with adidas is a testament to the strength of both his personal brand and the adidas brand. Their relationship is built on mutual trust and respect, and has already lasted almost two decades. As Messi continues to dominate on the football field, you can be sure that his partnership with adidas will only grow stronger.

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