which sportswear company cut ties with kayne west

Company Nike Cuts Ties with Kanye West Amidst Controversies

One of the most prominent gymwear companies, Nike, has recently cut ties with rapper and fashion designer Kanye West, citing his controversial remarks and behaviors.

West, one of the most successful hip-hop artists of all time, has been an influential figure in the fashion industry since 2015 when he launched his Yeezy line with Adidas. However, he has also been known for his erratic behavior and outspoken opinions, which have often led to controversies.

Here are the five main reasons why Nike has decided to cut ties with Kanye West:

1. West's Support for President Trump

One of the most significant controversies that West has been involved in is his admiration for President Donald Trump. In 2018, the rapper tweeted his support for the president, wearing a Make America Great Again hat and suggesting that the two shared 'dragon energy.' This led to backlash from many of his fans and the African American community, who criticized him for endorsing a president who has been accused of racism and bigotry.

2. West's Comments on Slavery

In 2018, West sparked controversy when he suggested that slavery was a choice. During an interview with TMZ, the rapper said, 'When you hear about slavery for 400 years For 400 years, that sounds like a choice.' His remarks were met with widespread condemnation, with many people criticizing him for trivializing the trauma of slavery and its lasting effects on African Americans.

3. West's Mental Health Issues

West has been open about his struggles with mental health issues, including bipolar disorder. However, his behavior in recent months has raised concerns among his fans and the wider public. In July 2020, the rapper launched an erratic presidential campaign, making bizarre statements and holding rallies that resulted in his disqualification from the ballot in many states.

4. West's Conflict with Adidas

Although Nike was not directly involved in West's fashion ventures, the company had previously collaborated with the rapper on several shoe designs that were hugely popular with sneakerheads. However, West's partnership with Adidas has reportedly caused tensions between the rapper and Nike, leading to the cutting of ties between the two parties.

5. West's Connection with the Kardashians

West's wife, reality star Kim Kardashian, has also been at the center of controversies in recent years, from her family's reality show to her advocacy work on criminal justice reform. Some critics have accused West of using his association with the Kardashian family to boost his own profile and credibility in the fashion and music industries.

Despite his controversies, West remains a significant figure in the fashion industry, with his Yeezy brand estimated to be worth $1.3 billion. However, Nike's decision to cut ties with him may signal a broader shift in the way that companies work with celebrities who promote controversial messages or behaviors. As companies increasingly seek to align themselves with social justice causes and progressive values, they may be less willing to associate themselves with public figures who espouse divisive views or engage in erratic behavior.

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