who are castore sportswear

Castore : The Rise of an Upcoming Brand in the World of Sports

Introduction

is one of the fastest-growing industries worldwide. It is a market that attracts numerous players, from established brands to upcoming ones trying to carve their niche. Castore , established in 2015, is a British sportswear brand that aims to compete with the likes of Nike and Adidas. This article will discuss the origins, vision, and future plans of Castore .

Origins of Castore

Castore was founded by two brothers, Phil and Tom Beahon, in 2015. The duo comes from a background in investment banking and management consulting. They were sports enthusiasts and noticed a gap in the sportswear market. They wanted to create a brand that prioritizes quality in sports apparel through the use of innovative materials and construction techniques. Castore initially started as an online store, but they later opened a physical store in London's fashionable suburb of Chelsea.

Vision of Castore

Castore 's vision is to be the world's leading premium gymwear brand. They aim to achieve this by focusing on three key areas: innovation, quality, and performance. The brand is committed to using innovative materials in their products and continually exploring new technologies that can improve athletic performance. Additionally, Castore incorporates quality in every aspect of its production process, from sourcing materials to manufacturing.

Product Range

Castore caters to a range of athletic pursuits, from running and cycling to tennis and golf. Their product range includes t-shirts, shorts, jackets, leggings, trousers, and accessories such as hats and bags. The brand combines aesthetic design and quality materials to produce durable and stylish sportswear. Castore also partners with professional athletes to determine their needs and incorporate them into their product lines.

Partnerships and Sponsorships

Castore 's partnership and sponsorship strategy is to align itself with individuals who share the brand's values and vision. Their primary partnership is with the tennis superstar, Andy Murray. Murray serves as a brand ambassador and collaborates with Castore 's product development team to create tennis products that can withstand the rigors of the sport. Additionally, the brand has sponsored Everton FC and Newcastle United FC, providing training gear to help enhance the teams' performance.

Expansion Plans

Castore aims to expand its global reach through continued investment in its infrastructure, product lines, and partnerships. The brand plans to open more physical retail stores in the UK and expand into new regions globally. Castore has identified Asia as a significant growth market and aims to penetrate countries such as China, Japan, and South Korea. In 2020, they hired Steve Doyle as their Chief Marketing Officer, indicating the brand's focus on developing a robust marketing strategy that can drive growth.

Conclusion

Castore 's vision of innovating the world of sports apparel through quality and performance sets it apart. The brand's commitment to using cutting-edge materials and working with athletes to create products that meet their needs is commendable. Regular partnerships and sponsorships with sports teams and athletes add credibility to the brand's offering. With continued investment and expansion plans, Castore is set to join the ranks of the biggest performance sportswear brands globally.

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