who founded colombia sportswear

Who Founded Columbia Sportswear?

Columbia Sportswear is a well-known American brand that specializes in outdoor clothing, footwear, and accessories. It is a go-to brand for adventurers, hikers, and outdoor enthusiasts who are looking for high-quality and functional gear for their next outdoor adventure. However, not many people know how this company started and who founded it. In this article, we will explore the history and origins of Columbia Sportswear, and learn about its founder and the company's journey to success.

Early Days of Columbia Sportswear

Columbia Sportswear was founded in 1938 by Paul and Marie Lamfrom, who were German-Jewish immigrants. The couple settled in Portland, Oregon, and started a small hat and cap manufacturing business, which they called the Columbia Hat Company. Their business flourished, and soon they expanded their product line to include outerwear and other outdoor gear. They changed the company name to Columbia Sportswear in 1960 and focused solely on outdoor clothing and gear.

Expansion and Diversification

In the 1970s and 1980s, Columbia Sportswear continued to grow and diversify its product line. They introduced innovative fabrics and technologies such as Gore-Tex and Omni-Shade, which protect wearers from rain, wind, and UV rays. They also started offering a wider range of products, including footwear, backpacks, and accessories.

The company's expansion into international markets was a significant milestone in its history. Columbia Sportswear opened its first office in Japan in 1978 and started selling its products there. By the end of the 1980s, Columbia Sportswear was available in more than 13 countries, including Canada, Europe, and Australia.

Leadership Change and Philanthropy

In the early 1990s, the company's leadership changed. Gert Boyle, daughter of the founders, took over as CEO, and her son, Tim Boyle, became the president. Gert Boyle was a remarkable leader who guided the company through difficult times, such as the 1991 recession and the 1998 Asian financial crisis. Boyle was known for her tough and pragmatic management style, which helped her navigate the company through the most challenging times.

Boyle was also a philanthropist who contributed to various social causes. She donated to the Oregon Health and Science University, the American Red Cross, and the Oregon Historical Society. In 2014, Boyle became the first woman to receive the 'Sandy' Lifetime Achievement Award from the Oregon Sports Awards.

The Legacy of Columbia Sportswear

Today, Columbia Sportswear is a well-established brand that has a global presence. The company continues to innovate with new products and technologies that make outdoor activities more comfortable and convenient. It is also committed to sustainability and has implemented various initiatives to reduce its environmental impact.

Columbia Sportswear's success can be attributed to its founders' vision and its commitment to quality and innovation. The company has weathered many storms and has emerged stronger each time. Its legacy is a testament to the value of hard work, perseverance, and a passion for the outdoors.

Subtitles:

1. The Beginning of Columbia Sportswear

2. Expansion and Diversification

3. The Leadership of Gert Boyle

4. Philanthropy and Social Causes

5. The Legacy of Columbia Sportswear.

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