who is the ceo of columbia sportswear

Nowadays, businesses and brands are an essential part of our lives. They are present in every aspect of our life, from the clothes we wear to the food we eat. Columbia is one of the most recognizable brands in the world, thanks to its quality outdoor apparel and equipment. But, who is behind the success of Columbia sportswear? In this article, well unveil the name of the CEO of Columbia , and well take a closer look at her career, achievements, and what sets her apart from the other CEOs in the industry.

Who is the CEO of Columbia ?

The current CEO of Columbia is Gert Boyle. She is an American businesswoman and the eldest daughter of the founder of Columbia , Paul Lamfrom. Gert Boyle was born in Augsburg, Germany, in 1924. Her family fled to the US in 1937, and they eventually settled in Portland, Oregon. Gert Boyle joined the family business in 1958, and she held various positions before becoming the CEO in 1970.

Gert Boyle's Career at Columbia

Before becoming the CEO of Columbia sportswear, Gert worked in various positions, including secretary, bookkeeper, and seamstress at Columbia . She also worked as a salesperson, where she honed her marketing skills and helped to grow the company's sales. Gert became the CEO of Columbia in 1970 after her husband, Neal Boyle, passed away from a heart attack.

As CEO, Gert steered the company through various challenges and setbacks, including the factory fire that destroyed the company's headquarters and production facilities in 1986. Despite the devastating loss, Gert was determined to rebuild the company and ensure that Columbia continued to provide quality outdoor apparel and equipment to its customers. Thanks to her leadership, the company not only survived but thrived and became one of the premier outdoor brands in the world.

Gert Boyle's Achievements

Gert Boyle is a highly accomplished businesswoman who has received numerous awards and recognition for her achievements. In 1994, she was awarded the National Entrepreneur of the Year Award by Ernst and Young. In 2004, she was inducted into the National Business Hall of Fame, and in 2015, she received the Portland Business Journal Women of Influence Lifetime Achievement Award.

What sets Gert Boyle Apart from Other CEOs?

Gert Boyle is known for her unconventional leadership style, which sets her apart from other CEOs in the industry. She is known for her no-nonsense approach and her ability to make tough decisions quickly. She also has a great sense of humor and is not afraid to poke fun at herself or others. Her leadership style has helped to create a unique company culture where employees are encouraged to be themselves and have fun while working.

Gert Boyle is also known for her commitment to the community and environmental sustainability. She has been a strong advocate for clean water and clean air, and she has also been involved in various charitable organizations that support cancer research and treatment.

Conclusion

Gert Boyle is an inspiration to business leaders everywhere. Her hard work, determination, and leadership have helped to create one of the most successful outdoor brands in the world. She has shown that unconventional leadership styles can be effective, and that a commitment to the community and the environment can go hand in hand with business success. As long as Gert Boyle continues to lead Columbia , the company will undoubtedly continue to thrive and innovate.

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