who owens holloway sportswear

Who Owns Holloway : A Look at the History and Legacy of the Brand

Holloway has become an iconic brand in the sports apparel industry, providing high-quality and stylish clothing for athletes of all levels. However, many people may not know the history and legacy of the company. In this article, we will explore the brand's origins, its evolution over time, and who owns it today.

Origins of Holloway

Holloway was founded in 1946 by Jack Holloway, a former football coach from Ohio. Holloway's vision was to create durable and functional clothing for athletes that also looked great. The company initially started by manufacturing high-quality varsity jackets for school sports teams. These jackets quickly became popular among high school and college athletes, and Holloway's brand began to gain recognition and popularity.

Evolution over Time

Over the years, Holloway continued to evolve and adapt to changing trends in the sports apparel industry. The brand expanded its product line to include a wide range of sportswear, including sweatshirts, t-shirts, shorts, and more. Holloway also adopted innovative manufacturing techniques and materials, such as moisture-wicking and anti-microbial fabrics, to create more functional and comfortable clothing for athletes.

In addition to its product line, Holloway also established partnerships with athletes and sports teams, further increasing its visibility and reach. Holloway has collaborated with numerous professional and collegiate sports teams, including the Miami Heat, Dallas Cowboys, and Ohio State University. These partnerships have helped to cement Holloway 's position as a top brand in the sports apparel industry.

Ownership Today

So who owns Holloway today? In 2016, Holloway was acquired by Augusta , another leading sports apparel company headquartered in Georgia. Augusta was founded in 1977, and like Holloway, has a focus on producing high-quality, functional clothing for athletes. The acquisition of Holloway by Augusta has allowed both brands to expand their product lines and distribution channels, providing even more options for sports teams and athletes.

Legacy of Holloway

Throughout its history, Holloway has had a significant impact on the sports apparel industry. The brand's focus on quality and function has helped to establish it as a go-to option for athletes of all levels, from high school to professional. Additionally, Holloway's collaborations with sports teams and athletes have helped to build its reputation and legacy as a top brand in the industry.

Conclusion

Holloway has a rich history and legacy within the sports apparel industry. From its humble beginnings as a manufacturer of varsity jackets to its current position as a leading provider of sportswear for athletes, Holloway's focus on quality and function has remained constant. Today, the brand is owned by Augusta and continues to evolve and adapt to changing trends in the industry. As athletes continue to demand high-quality and functional clothing, it is likely that Holloway will remain a top choice among sports teams and athletes for years to come.

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