who owns admiral sportswear

Are you wondering who owns Admiral ? Admiral is a British sportswear brand that specializes in football (soccer) apparel. It has a rich history that spans over a century with several ownership changes along the way. In this article, we'll take a look at the history of Admiral and explore who owns the brand today.

A Brief History of Admiral

Admiral was founded in 1914 in Wigston, Leicestershire, England by Harold Hurst. It started as a textile company making seamless underwear manufacturer and socks before moving into the production of sportswear. In 1966, Admiral provided the sports kit for the England national football team in the World Cup Final against West Germany. This partnership with the English Football Association propelled Admiral into the spotlight and the brand became synonymous with football.

In the 1970s and 1980s, Admiral expanded its product range to include casual wear and sportswear for other sports including rugby, cricket and tennis. However, the brand struggled to keep up with the competition and suffered financial losses. In 1994, the company went under receivership and the trademark rights were sold to Hay & Robertson Limited, a clothing manufacturing company.

Admiral Ownership Changes

Hay & Robertson Limited owned Admiral for several years before selling the trademark rights to Admiral Limited in 2003. This new company was founded by Welsh businessman, Jon Brookes who had a passion for the brand and a vision for its future. Under Brookes' leadership, Admiral started to make a comeback by focusing on quality craftsmanship and retro designs.

In 2007, Admiral Limited was purchased by commercial and financial services company, International Brand Licensing (IBL). IBL helped Admiral expand its international reach with the brand being sold in over 30 countries. However, the brand faced another setback in 2010 when IBL went into administration and was sold to another financial services company.

Today, Admiral is owned by Sporting Brands Limited, a UK-based company that specializes in sports marketing and licensing. Sporting Brands Limited has continued to revive the Admiral brand by introducing modern designs while still maintaining its retro roots.

Who Controls Admiral ?

At present, the CEO of Admiral is Simon Poole. Poole has a wealth of experience in the sports marketing industry having worked for companies such as Puma, Canterbury and the Welsh Rugby Union. Under his leadership, Admiral has continued to expand its product range and collaborate with other brands.

Admiral has also partnered with several football clubs such as Leeds United, Charlton Athletic and AFC Wimbledon to provide their kit. The brand has also collaborated with lifestyle brands such as Pretty Green and Carhartt WIP to create limited edition collections.

Conclusion

In conclusion, Admiral has endured several ownership changes throughout its history. However, the brand has managed to stay relevant by focusing on quality craftsmanship and its retro heritage. Today, Admiral is owned by Sporting Brands Limited and is led by CEO, Simon Poole. With continued collaborations and innovative designs, Admiral looks set to have a bright future in the sportswear industry.

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