who owns champion sportswear

Who Owns Champion ?

Champion is a popular clothing brand that has been around for over a century. The company is well known for its high-quality athletic wear, especially their signature sweatshirts and hoodies. However, many people are not aware of who owns Champion . In this article, we will delve deeper into the brand's history, ownership, and evolution.

A Brief History of Champion

Champion is a U.S. brand that has been around since 1919. The company was founded by two brothers, Abe and Bill Feinbloom, in Rochester, New York. The brand started as a manufacturer of athletic apparel, especially for college teams. In the 1930s, Champion expanded its offerings to include sweatshirts and sweatpants.

Over the years, Champion maintained its position as a leading sportswear brand. In the 1980s, the company became the official outfitter of the NBA and NFL, further cementing its status as a top athletic brand. In 2006, the company was sold to HanesBrands, a North Carolina-based apparel company.

Who owns Champion now?

As mentioned earlier, Champion is currently owned by HanesBrands, a global apparel company that specializes in innerwear and activewear. HanesBrands owns other major brands such as Hanes, Bali, Maidenform, and Playtex. The company acquired Champion in 2006 for $9.4 billion.

Since the acquisition, HanesBrands has continued to expand the brand's offerings beyond just athletic wear. Champion now offers lifestyle clothing and accessories, streetwear, and collaborations with other brands and designers. The brand has also expanded globally, with stores in Europe, Asia, and the Middle East.

What has changed since HanesBrands acquired Champion ?

Under HanesBrands ownership, Champion has undergone some significant changes. The company has invested in new technology and updated its manufacturing process to improve the quality of its products. This has resulted in more durable and comfortable athletic wear, which has helped to maintain the brand's reputation for quality.

HanesBrands has also focused on expanding Champion 's reach beyond the athletic market. The brand's collaborations with streetwear designers and lifestyle bloggers have helped to attract a new, younger audience. In addition, Champion 's social media presence has been a major factor in its recent success, with the brand's Instagram page boasting over 6 million followers.

What's next for Champion ?

Champion has proven that it can adapt and evolve to stay relevant in an ever-changing market. The brand's collaborations with popular streetwear brands and designers have helped to keep it on the cutting edge. Additionally, Champion 's recent entry into the Chinese market is a testament to its continued growth and expansion.

In conclusion, Champion has come a long way since its humble beginnings in Rochester, New York. The brand's ownership by HanesBrands has allowed it to expand its offerings and reach a wider audience. While many things have changed, Champion 's commitment to quality and innovation remains unchanged. Whether you're a serious athlete or a casual streetwear enthusiast, Champion has something for everyone.

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