who owns craft sportswear

Craft : Who Owns This Iconic Brand?

Craft is the go-to choice for athletes and fitness enthusiasts who demand comfort, style, and quality from their sportswear. This popular brand has carved out a niche for itself in the highly competitive world of sportswear, offering a range of high-performance clothing and accessories designed to help athletes push beyond their limits.

Despite its popularity, many people are still curious about who owns Craft . In this article, we delve into the history of the brand, its current ownership, and what makes it so unique.

Craft : A Brief History

Craft was founded in 1977 by Swedish athlete Anders Bengtsson, who was looking for a way to keep warm during his training sessions in the icy Swedish winter. He began experimenting with synthetic materials, eventually creating a jacket that was both lightweight and warm.

From this humble beginning, Craft grew into a global brand, with a focus on creating high-quality, functional sportswear that helps athletes perform at their best. Today, the company boasts a presence in over 30 countries worldwide, with a reputation for innovative design, high performance, and exceptional quality.

Current Ownership of Craft

In 2019, the ownership of Craft changed hands. The brand was acquired by Hadeeqa Group, a privately owned company based in the United Arab Emirates. Hadeeqa Group is a key player in the retail industry, with a portfolio that includes a wide range of brands in various sectors.

The acquisition of Craft was a strategic move for Hadeeqa Group, as it allowed them to expand their presence in the sportswear industry and tap into the growing demand for high-performance sportswear across the globe. As part of the acquisition, Hadeeqa Group also acquired several other brands, including Devold and Gribetz International.

What Makes Craft Unique

Craft has several unique features that set it apart from other gymwear brands. Here are five factors that make Craft unique:

1. Innovative Technology: The company uses cutting-edge technology to create sportswear that is lightweight, breathable, and moisture-wicking. Advanced fabrics such as Gore-Tex and Ventair are used to ensure that athletes stay comfortable and dry during their workouts.

2. Sustainable Practices: Craft is committed to reducing its environmental impact. The company uses recycled materials in its products, and it has implemented a range of measures to reduce waste and conserve resources.

3. Comfortable Designs: Craft is designed with the athlete in mind, with a focus on comfort and mobility. The clothing is stretchy, soft, and easy to move in, allowing athletes to focus on their performance without being distracted by uncomfortable clothing.

4. Attention to Detail: Craft pays close attention to the details, ensuring that every aspect of their products is of the highest quality. From the stitching to the zippers, every element of the clothing is carefully crafted to ensure durability and performance.

5. Stylish Design: Craft is not just functional; it is also stylish. The clothing is available in a range of colors and styles, catering to a diverse range of tastes and preferences.

Conclusion

Craft is a brand with a rich history and a commitment to excellence. Its current ownership by Hadeeqa Group will no doubt help to expand the brand's reach even further, making it more accessible to athletes and fitness enthusiasts around the world. With its focus on innovative technology, sustainable practices, comfortable designs, attention to detail, and stylish design, Craft is a brand that athletes can rely on for years to come.

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