who owns fabletics sportswear

Fabletics Activewear: The Ownership Story

Fabletics is a fitness and athleisure brand that has become very popular among women who love fashion and fitness. The brand has earned a name for its trendy and reasonably priced yoga pants, leggings, sports bras, and other activewear pieces. But, have you ever wondered who the brains behind Fabletics are and who actually owns the brand? In this article, we are taking a closer look at the ownership story of Fabletics.

The Birth of Fabletics

Fabletics was founded in 2013 by Don Ressler, Adam Goldenberg, and Kate Hudson. Ressler and Goldenberg are the co-founders of TechStyle Fashion Group, which operates a number of successful e-commerce brands, including JustFab and ShoeDazzle. Fabletics was created as an online-only brand that would make fashionable athletic wear accessible to women everywhere.

The Growth of Fabletics

Since its inception in 2013, Fabletics has experienced impressive growth. The brand expanded its product offerings and opened brick-and-mortar stores across the United States, Canada, and the United Kingdom. Fabletics has also launched its own subscription service, which allows members to receive regular shipments of activewear at discounted prices. This has proven to be a successful business model, with millions of women choosing to become Fabletics VIP members.

The Whos Who of Fabletics Ownership

Now, lets take a closer look at the individuals who are behind Fabletics. As mentioned, Don Ressler and Adam Goldenberg are the co-founders of TechStyle Fashion Group, which owns and operates Fabletics. Ressler began his career in e-commerce back in the early 2000s, when he co-founded the company Intermix Media. Goldenberg also has a background in e-commerce, having founded the company Gamers Alliance when he was just 15 years old.

The celebrity face of Fabletics is none other than actress Kate Hudson. Hudson serves as the brands co-founder and ambassador, and has been instrumental in promoting Fabletics and its mission of making stylish athletic wear accessible to women of all sizes and shapes. Hudson has been a vocal supporter of Fabletics mission to promote body positivity, which is reflected in the brands advertising campaigns.

Fabletics is also supported by a team of designers and product development experts, who work together to create the brands stylish and high-quality activewear pieces. These professionals ensure that Fabletics is always on-trend and offers its customers the latest styles and designs.

The Future of Fabletics

Fabletics has enjoyed great success since its launch in 2013, and the brand shows no signs of slowing down. With its commitment to body positivity and affordable athletic wear, Fabletics has captured the hearts and loyalty of millions of women worldwide. The brand has plans to continue expanding its product lines and retail footprint, and is dedicated to inspiring women to live healthy and active lives.

Conclusion

Fabletics is more than just a clothing brand C it is a lifestyle movement. The brands commitment to making athletic wear accessible and affordable to women of all sizes and shapes has resonated with millions of customers worldwide. Now that you know who owns Fabletics, you can appreciate the dedication and hard work that has gone into making this brand a success.

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