who owns o'neills sportswear

Who Owns O'Neill's Sportswear?

Sports and athleisure wear have become a ubiquitous part of modern society. Consumers are always on the lookout for a brand that offers both style and function. O'Neill's Sportswear is one such brand that has been a favorite of sports enthusiasts around the world. However, as with any other global brand, there is always a question of ownership. In this article, we delve deeper into the history of the brand and the answer to the question - Who Owns O'Neill's Sportswear?

History of O'Neill's Sportswear

O'Neill's Sportswear was first established by Jeremiah O'Neill in County Donegal, Ireland in 1918. O'Neill had started selling fishing tackle, and the introduction of his hand-stitched wetsuits changed the game for surfers around the world. His wetsuits were made of neoprene rubber, which provided insulation and buoyancy to surfers, making the sport much more accessible.

Over the years, the company expanded its product offerings to include sports and athleisure wear, and today the brand is recognized all over the world for its quality, durability and style.

Ownership of O'Neill's Sportswear

In 2007, O'Neill's Sportswear was sold to a Dutch company called Logo International BV. While the financial details of the sale were not disclosed, the CEO of Logo International BV, Wim van der Vis, stated that O'Neill's Sportswear would continue to operate as a standalone brand under its existing management team.

Logo International BV is a conglomerate that owns several well-known brands, including Trespass and Russell Athletic. The company operates in over 150 countries, and its portfolio of brands spans across several sports and outdoor activities.

Why Did Logo International BV Buy O'Neill's Sportswear?

While the exact reason for the acquisition is not known, it is believed that Logo International BV was looking to expand its portfolio of brands in the sports and outdoor category. O'Neill's Sportswear was a perfect fit for the company, given its long-standing reputation for quality and the fact that the brand was already well-established in the market.

What Does the Future Hold for O'Neill's Sportswear?

Under the ownership of Logo International BV, O'Neill's Sportswear has continued to thrive. The brand has expanded its product offerings and has a growing presence in new markets. In 2014, the brand made its debut in Asia, opening its first store in South Korea. Since then, it has opened several new stores in the region, capitalizing on the growing demand for sports and athleisure wear.

The management team at O'Neill's Sportswear has also been focused on sustainability and has implemented several initiatives to reduce waste and improve the environmental impact of its products.

Conclusion

In conclusion, O'Neill's Sportswear has a long and proud history, and its reputation as a quality brand has only grown over the years. While Jeremiah O'Neill may no longer be at the helm, the brand's new owners have continued to honor his legacy by expanding the brand's reach and upholding its commitment to quality and sustainability. Today, O'Neill's Sportswear is a testament to the power of innovation, entrepreneurship, and a commitment to excellence. We look forward to seeing how the brand will continue to evolve and thrive in the years to come.

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