who owns puma sportswear

Puma Sportswear: Who Owns This Iconic Brand?

Puma Sportswear is one of the most iconic and recognizable brands in the world of sports and fashion. From its early beginnings as a small German shoe company to its current status as a global leader in athletic apparel and footwear, Puma has come a long way.

In this article, we explore the ownership history of the brand, including its current owner, and what makes Puma stand out from other competitors in the marketplace.

The Early Years of Puma

Puma was founded in 1948 in Herzogenaurach, Germany, by brothers Rudolf and Adolf Dassler. The two brothers had previously worked together in their father's shoe factory, which produced athletic shoes for local sports teams.

After a falling out between the brothers, Rudolf left the family business to start his own company, which he named Puma. The name was inspired by the puma cat, known for its speed and agility, which reflected the brand's mission to create innovative athletic footwear that would help athletes perform at their best.

Puma quickly gained a reputation for being a high-quality brand, and by the 1950s, the company was exporting its products around the world. The brand became particularly popular in the world of soccer, with many of the world's top players choosing Puma cleats to wear on the field.

Changes in Ownership

Throughout the years, several companies have owned Puma. In 1986, the company was taken over by a Swedish conglomerate called Proventus, which held onto the brand for over a decade.

In 1997, Proventus sold Puma to a group of investors led by Jochen Zeitz, who became the CEO of the company. Zeitz quickly set to work rebranding Puma and establishing it as a lifestyle brand as well as an athletic one. Under Zeitz's leadership, Puma partnered with high-profile celebrities and designers, such as Rihanna and Alexander McQueen, to create fresh and exciting lines of clothing and footwear.

Today, Puma is owned by Kering, a French luxury goods conglomerate. Kering acquired Puma in 2007 and has continued to invest in the brand's success.

What Makes Puma Stand Out

One of the things that sets Puma apart from other athletic brands is its commitment to sustainability. Puma was one of the first athletic brands to introduce an environmentally-friendly line of products and has made strides in reducing its carbon footprint and promoting sustainable practices in its manufacturing process.

In addition to its sustainability efforts, Puma is known for its innovative designs and technology. The brand has introduced several groundbreaking products, such as the Puma Disc shoe, which features a unique lacing system that eliminates the need for traditional laces.

Puma has also established itself as a leader in the world of fashion, partnering with high-profile designers to create exclusive collections that blend athletic style with high-end fashion. The brand has also sponsored major music festivals and other cultural events, further solidifying its position as a lifestyle brand.

Conclusion

Puma Sportswear has come a long way from its humble beginnings as a small German shoe company. Today, the brand is owned by Kering and is a global leader in athletic apparel and footwear, known for its innovative designs and commitment to sustainability.

Whether you're a professional athlete or simply someone who appreciates high-quality apparel and footwear, Puma is a brand that has something for everyone. With its iconic logo and history of innovation and success, Puma will likely continue to be a household name for years to come.

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