who started columbia sportswear

Who Started Columbia Sportswear?

Columbia Sportswear is a globally recognized brand, known for its high-quality outdoor apparel and accessories. But do you know the story behind the brand's inception? In this article, we'll delve into the history of Columbia Sportswear and learn about the person who started it all.

A Brief History of Columbia Sportswear

Columbia Sportswear was founded in 1938 by Paul Lamfrom, a German immigrant who arrived in the United States in the 1920s. Lamfrom initially worked in the dairy industry but eventually transitioned into the hat-making business, crafting mens hats from felt.

As demand for his hats grew, Lamfrom decided to expand his product line to include other outdoor gear such as ski pants and parkas. In 1960, Lamfrom passed the business down to his son, Gert Boyle, who would later take the brand to new heights.

Gert Boyle: The Face of Columbia Sportswear

Gert Boyle was born to a family of no-nonsense entrepreneurs, who instilled in her a strong work ethic from a young age. She joined Columbia Sportswear in 1958 when her husband, Neal, became the company's sales manager. In 1970, Neal passed away at the age of 47, leaving Gert to take on a more significant role in the family business.

Despite having no prior experience in the fashion industry, Gert became the driving force behind Columbia Sportswear's success. She embraced the brand's commitment to producing high-quality outdoor gear, and her relentless pursuit of excellence inspired those around her.

In the late 1970s, Gert famously starred in a series of Columbia Sportswear commercials, which introduced her as One Tough Mother. This courageous persona, coupled with the company's reputation for top-performing gear, helped solidify Columbia Sportswear's place as a leader in the outdoor apparel industry.

How Columbia Sportswear Continues to Thrive Today

Today, Columbia Sportswear is led by Gert's son, Tim Boyle, who took over as CEO in 1988. Under Tim's leadership, the brand has continued to grow, expanding its product line to include outdoor accessories, footwear, and athletic wear.

In recent years, Columbia Sportswear has also made a concerted effort to prioritize sustainability in its operations. The brand has introduced eco-friendly materials, such as recycled polyester, and implemented initiatives to reduce waste and energy consumption.

Despite being over 80 years old, Columbia Sportswear remains a relevant and beloved brand for outdoor enthusiasts around the world. From hiking boots to ski jackets, Columbia Sportswear continues to produce high-quality gear that performs in any environment.

Conclusion

Columbia Sportswear is a brand that has stood the test of time, thanks to the vision of Paul Lamfrom and the unwavering commitment of Gert Boyle. Their legacy lives on through Tim Boyle, who has continued to prioritize quality and innovation in his role as CEO.

Now, when you see the Columbia Sportswear logo on a piece of gear or apparel, you'll know the story behind the brand and the people who made it all possible.

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