Why are underwear so expensive?

A real estate tycoon once said: 'If you calculate a bra on a square meter basis, it is much more expensive than the house price.' Of course, the price of underwear and the price of real estate are not in the same latitude, but 'expensive' is indeed true.

In the underwear industry at home and abroad, many underwear brands are famous for being 'expensive'. For example, Carine Gilson, who has the reputation of 'the princess who creates elegant underwearThe price of C.Gilson is US$2,684 (including nightgown, bust, panties and garters). Known by the industry as the top luxury underwear industry. Maybe Carine Gilson is not popular, and it is not persuasive to use it to illustrate that underwear is expensive, but for the more 'popular' underwear on the market, the lowest price is also more than a few dozen yuan. However, because underwear is the closest to human skin, most people generally do not choose tens of dollars of underwear for health. The price of underwear is generally more than one hundred yuan. For office workers who are still 'pretending to live

In life, many friends will ask me, based on your understanding of the 'authority' of underwear, where is underwear expensive, whether it is fabric, design, or artificial, if you use me From the perspective of understanding, underwear is more expensive in design, fabrics, research and development, and labor.

The design is yours. Because the rise and fall of underwear trends are very high-frequency, colors, styles, fabrics, and styles are changing with each passing day and emerge in an endless stream. This requires underwear brands to change with the trend and design fashionable products in time. Trendy products are not 'closed doors'. They need to conduct on-site and real-time research on the consumer market and do specific data research. This requires research costs. After the research has grasped the trend, the next step is research and development, which requires professional designers and Ru0026D teams. This is the cost of talent. Underwear is different from panties, because the body part of the underwear is the chest, and the chest has a lot of sensory nerves, which is a little uncomfortable and unbearable. This is the strictness of underwear. One centimeter or less is not acceptable, such as cups and fabric One centimeter may lift the cup, and one centimeter may not hold it. And underwear is very 'picky' in terms of size. It is necessary to provide suitable sizes for all breast shapes. There are no two identical leaves in the world, and there are no two pairs of identical breasts. Underwear manufacturers must provide everyone with their own size. The bra relies on market big data, don’t big data need money?

It's the material. Underwear as a close-fitting clothing, women’s second skin, health, comfort, and environmental protection are the most basic requirements for underwear, so the choice of materials must not be careless. A small piece of underwear generally uses more than 30 materials and more than 40 parts, such as needles, quilted, steel rings, pads, straps, long roots, shaped yarns, soft yarns, shoulders Belts, hook buckles, plastic bones, adjusting buckles, ornaments, lace, lace, etc. And the choice of underwear materials is not random, each one has to be screened and reviewed.

In addition to the material of the cloth, the dyeing problem must be considered. Due to the difference of the material, the gloss will be different. Therefore, the color difference caused by the reflection should be considered. According to the standard color depth To make a color card, if the color fails to pass, you have to rework and do it again, which incurs huge 'waste' costs. As far as the material is concerned, it includes multiple processes such as weaving, dyeing, and processing, and to complete this process requires at least 10 different factories to work together. This is the production cost of the fabric.

Although there are not many underwear fabrics, the price of lace material for a good underwear is not low, usually around dozens of yuan (just lace). According to industry insiders, the high-end series of underwear of first-line brands can even be more than 200 yuan in terms of material cost.

Expensive in production. It is reported that there are more than 20-30 processes for general underwear, and more than 40 processes for complex underwear. And because the current fully intelligent production operations in the underwear market are not very complete, in the multi-layer process of manufacturing underwear, except for the mold cups that rely on machines in the process of making cups, other quilted and single-layer products rely on manual labor. , The production mode of underwear is basically a collective collective operation, which requires many people to work at the same time to complete. Labor not only works on the assembly line, but also requires labor for quality self-inspection, mutual inspection and patrol inspection, which generates a lot of labor costs.

Actually, underwear is expensive, not only because of the 'design, fabric, labor' I mentioned above, an underwear, from the manufacturer to the consumer, in addition to the basic production cost (including In addition to design, fabric, labor), there are research costs, marketing costs, transportation costs, and store costs. To be honest, the real cost of fabrics is so much. The cost is mainly the hard work. After all, it is the most personal of women. Clothing, safety factor is the most important.