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In the Internet era, underwear factories have skills in attracting investment

by:Tengfei     2022-09-26
In recent years, underwear manufacturers have realized that it is the dream of every underwear manufacturer to use the Internet to transform, but many underwear manufacturers have started to do Internet marketing very early, but there are not many underwear manufacturers with better network effects. So in today's era of increasingly fierce Internet competition, what should underwear manufacturers do to attract investment?





1. Do a good job of positioning, a width of one centimeter and a depth of one kilometer.


We know the rapid development of the Internet and the explosive explosion of information on the Internet. If underwear manufacturers want to let customers find you in the sea of ​​information on the Internet, the first thing underwear manufacturers have to do is to do a good job of positioning and grasp the direction. Analyze your main target customers, their focus, and focus on strengths——Focus, customers must gather, and the promotion aspect must also be focused. Qiancheng should not follow suit. At the beginning, the network invested in many channels and fully invested, but the final effect was not good, and it also greatly affected the enthusiasm of seamless underwear manufacturer factory network operation.


So if the underwear factory really wants to do a good job in Internet marketing, it must learn to do positioning and sorting, learn to do subtraction, and focus! Learn to do one centimeter wide and one kilometer deep. Choose the most advantageous and best-selling product of the underwear factory as the combing product, and use this core product to drive the sales of other products.


2. Play steadily and keep doing it.


factories want to recruit customers through the Internet, but many underwear manufacturers will give up when they are doing it, thinking that the Internet is useless. In fact, what underwear factories have to do to recruit customers through Internet marketing is to make good decisions as mentioned above. You, then use various Internet channels and tools to keep doing it, you must have the determination to try and make mistakes, and try to keep doing it. In fact, we have to think about it, underwear manufacturers do Internet marketing and it is the same as offline marketing. , it also requires continuous input and continuous summarization. So it is the same for underwear factories to join the Internet. If a company wants to do a good job in Internet marketing, it is also a process of continuous optimization and improvement. What do our target customers pay attention to, which platforms and places will they appear on the Internet, and we will attract customers in those places.











3. Re-understand the way of combining online and offline on the Internet.


If an underwear factory wants to be an Internet marketing investment customer, it should still recognize the essence of the Internet. The Internet is a channel. For seamless underwear manufacturer manufacturers, it is a channel for customers to directly contact the factory, but in reality, many underwear factories just think Simply selling products through the Internet channel will be limited to investing in an Ali platform, Taobao or Tmall, and underwear is a very common and popular product. When all seamless underwear manufacturer manufacturers are crowded into this platform, competition It is also incandescent, the cost of investment is getting higher and higher, but the effect is not necessarily good. At the same time, for underwear manufacturers and processing enterprises, this method is not the best way.


Think about it, when our underwear factory is doing offline channels, it is also constantly retailing. If you buy one today, will I sell one? Certainly not. For processing enterprises, it is natural to recruit agents. This method of recruiting foreign trade merchants is more direct, and it is also in line with the situation that underwear factories are production-oriented enterprises.


So the underwear factory also needs to think about this when doing online. In fact, the essence of Internet marketing is the same as offline traditional marketing, all of which are to find our real customers. Not all customers are caught by us, otherwise we will not be able to catch any customers.





At the same time, underwear manufacturers really want to attract suitable customers through Internet marketing. There is one thing that must be recognized. To do Internet marketing today is to learn how to spend money, not just thinking about saving money. factories do Internet marketing to save money. It is a kind of ability, and learning how to spend money is a kind of ability!


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--- Editor in charge: Tengfei E-Commerce Department–Ding Save Contribution

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