Behind the underwear OEM OEM_News_Tengfei Technology

Behind every phenomenon or behavior there is a clue connecting the past and the future. There is also such a clue behind the popularity of underwear OEM OEM, which reflects the downturn of Yanbu seamless underwear manufacturer brand and the change of thinking mode based on this state. Although He Bingxiang, president of the Yanbu Association, emphasized the trend of 'the overall rise of Yanbu underwear' in an interview, he also had to admit that 'the biggest challenge for Yanbu seamless underwear manufacturer lies in the decline in brand performance'. In fact, in the past three years, brands based on the 'agent + combined store' model have experienced a decline in performance on a large scale. With the rise of chain stores, e-commerce, and micro-businesses, the market share of Yanbu underwear is being diluted, and underwear processing companies are gradually transforming into OEM manufacturers of these emerging forces. In addition, the rise of regional brands, especially regional chain brands, has also stimulated the strong production capacity of OEM. According to the information obtained from the underwear channel’s visit to the market, in the past three years, nearly a thousand new regional brands and regional chains have been added nationwide. This is just the tip of the iceberg. There are still many small brands that have not been discovered by us. , the number of newly added brands is even greater, and most of these brands adopt the 'light company' operation mode and outsource production to OEM companies. For OEM enterprises, while bringing stable income to underwear OEM enterprises, it also delays the production rhythm of their own brands on the one hand, and on the other hand, cultivates more competitors. However, under the trend of declining brand revenue, in order to keep the production capacity of the enterprise from vacant, it must also accept strict OEM conditions.
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