did women wear casual sportswear in the 70s

Did Women Wear Casual in the 70s?

has always been popular with women, especially those who appreciate a comfortable and active lifestyle. However, the 70s was a time of significant change in womens fashion, and the flower power movement encouraged a more relaxed, hippie look. So, did women wear casual sportswear in the 70s?

1. The Emergence of Athleisure

The term athleisure wasnt coined until the 21st century, but its roots can be traced back to the 70s. Women began to experiment with gymwear and blend it with everyday pieces for a more comfortable and casual look. This brought about the emergence of athleisure C clothing that is designed to be worn for both athletic and leisure activities.

2. Jane Fonda and the Fitness Craze

One of the biggest influences on womens sportswear in the 70s was Jane Fonda. She released her first fitness video in 1982, but her workout wear was already making waves in the 70s. Her iconic leotards, leg warmers, and high-cut spandex shorts inspired women to embrace fitness and sportswear as a fashionable choice.

3. The Rise of Brands

As gymwear grew in popularity, so did the demand for specialized brands. Adidas, Nike, and Puma became household names in the 70s, catering not just to athletes but to women who loved the comfort and style of sportswear. Tracksuits, sweatshirts, and sneakers became staples in womens wardrobes and were often paired with more traditional pieces for a casual yet fashionable look.

4. The Influence of Punk and Grunge

The late 70s and early 80s saw a rise in the punk and grunge subcultures. Though these movements were known for their edgier fashion choices, they also embraced the comfort and functionality of sportswear. Womens band tees, denim shorts, and oversized hoodies were often paired with sneakers and became a go-to look for those in the punk and grunge scenes.

5. The Legacy of 70s

The influence of 70s sportswear can still be seen in todays fashion. The athleisure trend is stronger than ever, and retro-inspired gymwear is making a comeback. Brands like Adidas and Puma have updated their classic tracksuits and sneakers for a modern audience, and leg warmers and high-cut shorts can still be found on the shelves of many stores.

In conclusion, women did wear casual sportswear in the 70s, and it was a significant influence on fashion as we know it today. From Jane Fonda to punk rockers, sportswear became a stylish and comfortable choice for women who valued both fashion and function.

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