does nike own columbia sportswear

Does Nike Own Columbia ?

When it comes to outdoor apparel and gear, Columbia is a household name. The brand has been around for over 80 years and is known for its innovative products that cater to camping, skiing, snowboarding, hiking, and other outdoor activities. On the other hand, Nike is also a renowned brand but is known for its sportswear and footwear products. Given the influence of these brands in the respective markets, there has been a longstanding query about Nike's interest in acquiring Columbia . So, does Nike own Columbia ? Let's explore the truth.

The History of Columbia

Columbia was established in 1938 by Paul Lamfrom, a German immigrant who moved to Portland. At the initial stage, the brand focused on creating tough gear for fishermen and hunters. However, in the early 1960s, the company shifted its focus to outdoor apparel, producing innovative products like the Bugaboo jacket, the first three-layer winter ski jacket.

Over the years, Columbia has continued to expand its product line and global footprint. Today, the brand operates in more than 100 countries worldwide, and each year it sells millions of products that cater to the outdoor market.

The History of Nike

Nike was established in 1964 in Oregon by Phil Knight and Bill Bowerman, a track coach. Initially, it was known as 'Blue Ribbon Sports.' However, in 1978, it was renamed 'Nike' after the Greek goddess of victory. The brand started by producing running shoes, and as the years passed, it grew into a global brand that produces sportswear, accessories, and footwear for athletes and fitness enthusiasts worldwide.

Nike's acquisition of other companies

Over the years, Nike has acquired several companies in its bid to diversify its portfolio, enter new markets and expand its global reach. Some of these companies include:

- Converse: In 2003, Nike acquired Converse, another iconic American sportswear brand famous for its Chuck Taylor All-Star sneakers.

- Hurley: In 2002, Nike acquired Hurley, a company that designs and produces surf and skate apparel and accessories.

- Umbro: In 2007, Nike acquired Umbro, an English sportswear company primarily known for producing football kits.

- Cole Haan: Nike acquired Cole Haan, a fashion and footwear brand, in 1988.

So, does Nike own Columbia ?

No, Nike does not own Columbia . While Nike has a history of acquiring other companies, Columbia has remained independent. However, this does not mean that the two companies have not collaborated in the past.

In 2018, Columbia and Nike launched a limited-edition collaboration that saw the iconic Bugaboo jacket feature Nike's color scheme, the 'Just Do It' slogan, and Nike's logo. The two companies also launched a 'Tested Tough' campaign, targeting women who enjoy outdoor activities and are looking for gear that can withstand harsh weather conditions.

The Future of Columbia and Nike

While Nike currently does not own Columbia , it remains unclear whether the two companies will collaborate or merge in the future. Nevertheless, both companies have carved out their niches in the sports and outdoor markets and continue to excel in their areas of specialty.

Conclusion

Speculations of a potential acquisition of Columbia by Nike have been ongoing for years. However, Columbia has remained independent, focusing on producing innovative products that serve the needs of outdoor enthusiasts worldwide. While Nike has a history of acquiring other companies, it currently does not own Columbia . However, this does not rule out potential collaboration or partnerships in the future. Regardless, both companies will continue to evolve and innovate in their respective markets.