how columbia sportswear got its logo

How Columbia Sportswear Got Its Logo

Columbia Sportswear is a well-known company that specializes in outdoor clothing and accessories. It was founded in 1938 by Paul Lamfrom, but it wasn't until 1978 that the company got its current logo. In this article, we will explore the story behind the logo and how it came to be.

The Early Days of Columbia Sportswear

Before we get into the story of the logo, it's important to understand the early days of Columbia Sportswear. The company was founded by a German immigrant named Paul Lamfrom who started the business with his daughter in 1938. They initially produced fishing vests, but soon expanded their product line to include other outdoor clothing.

Throughout the years, Columbia Sportswear continued to grow and expand. They were known for their high-quality products that were perfect for outdoor enthusiasts. However, despite their success, the company did not have a recognizable logo.

The Search for a New Logo

In 1978, Columbia Sportswear decided that it was time to update their branding. They wanted a logo that would represent their brand and be recognizable to consumers. They began their search by hiring a design firm called De Pree Design to create a new logo for the company.

The designers at De Pree Design went to work and came up with several logo concepts for Columbia Sportswear. However, none of the designs seemed to be the right fit for the company. Despite the lack of success with De Pree Design, Columbia Sportswear did not give up on their search for a new logo.

The Logo Competition

In 1978, Columbia Sportswear decided to hold a logo design competition. The competition was open to the public, and anyone could submit a design. The winning design would become the new logo for Columbia Sportswear.

The competition was a huge success, and the company received thousands of entries from all over the world. The entries were judged by a panel of experts, including Paul Lamfrom, who founded the company. After much deliberation, the judges finally chose a winner.

The Winning Design

The winning design was created by a Portland-based graphic artist named Gerard 'Gerry' Duenwald. Duenwald's design featured the outline of Mount Hood, a mountain near Portland, Oregon, where Columbia Sportswear is based. Inside the outline of Mount Hood was the word 'Columbia' in bold letters.

The judges loved Duenwald's design because it incorporated the natural beauty of the Pacific Northwest and represented the company's roots. The new logo was unveiled in 1978 and quickly became a recognizable symbol of Columbia Sportswear.

The Legacy of the Columbia Sportswear Logo

Today, Columbia Sportswear is a global company with a strong brand identity. The legacy of the Columbia Sportswear logo lives on, and it's still a symbol of quality outdoor clothing and accessories. The company continues to innovate and push the boundaries of outdoor gear, and the logo remains a constant reminder of their commitment to excellence.

Conclusion

In conclusion, the story of how Columbia Sportswear got its logo is an interesting one. The company's search for a new logo took many years, and they eventually turned to the public for help. The winning design, created by Gerard Duenwald, has become an iconic symbol of the company's legacy. Today, the Columbia Sportswear logo is recognized around the world and represents the company's commitment to quality outdoor gear.

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