Just use one trick tengfeineiyi to teach you how to sell women's underwear products at high prices

How to price women's underwear reasonably as clothing? It is often a headache for underwear manufacturers and merchants. When the price of women's underwear is set high, they cannot be sold; when the price is set low, underwear manufacturers and merchants have little profit or even lose money. Tengfei has been a manufacturer of seamless women's underwear for 17 years. I teach you to use this trick well, so that your women's underwear products can be sold at high prices, and people who call your products are expensive to shut up.





Let’s start with a simple analysis. Why do others think your women’s underwear products are expensive?


Through years of analysis, tengfei found that in fact, there are three reasons why businesses or consumers feel that your women's underwear products are expensive.


1. Just look at the reasons for the price! With the rise of various costs now, underwear manufacturers and merchants have to increase their prices. For example, a sports seamless bra set or underwear used to sell for 8 yuan, but now the cost is rising, you have to raise the price to 9 yuan or 10 yuan, and your peer underwear manufacturers are also facing rising costs, but there is no price increase, then the business or consumer will feel expensive.


2. Brand factor. Nowadays, all underwear manufacturers and merchants know the importance of brands. For example, we, Tengfei, who specializes in producing women's seamless underwear manufacturer, often help others to OEM and know that the factory price is only ten yuan or twenty yuan, and the brand is well known. Put their brand on it, and the price immediately doubles or tenfolds. This is the brand effect. With brand assurance, users are willing to pay more.


3. A sense of inner security. For example, when consumers go shopping for clothes during the year-end holiday, they usually buy more expensive clothes, so they will not feel expensive when buying women's underwear. For underwear manufacturers, for example, customers are snapping up a certain product, When the product is in a hot sale, the price is appropriately increased, and consumers are also willing to pay. And vice versa.


So what should be done for people who are sensitive to the price of women's underwear? Tengfei teaches you 3 tricks to help you sell your products at a good price.


1. Compared with the high price of previous products, it highlights that the current price is very affordable.


In supermarkets or some e-commerce platforms, we often see the original price and the current price. Nowadays, women's seamless underwear manufacturer is basically sold on the platform. If it is matched with holiday discounts, the effect will be more obvious.


2. The contrast between high and low prices is very affordable.


annual“Victoria's Secret”At the conference, we can always see a high-priced women's underwear product, and these products are not really bought by people, but it can set off other products that are cheap. Many specialty stores in shopping malls also adopt this method. Among some similar women's underwear products, one or several of them are quite expensive. After consumers see such products, they see cheaper products on the side and buy them. It won't feel expensive.


3. Use a combination method to make consumers feel cost-effective.


To put it simply, for example, if you buy and sell one piece of women's underwear and then process other sets such as coats and pants, the price of a single piece will definitely be much higher, but the combination method is very cost-effective for customers. This method has been well used in micro-businesses. Tengfei often finds that some customers produce and process a piece of women's underwear, add a perfume or a leather bag to the package and sell it in combination, which consumers think is very cost-effective.


In addition, there are also methods such as using celebrity effects and celebrity endorsements, such as opening your exclusive store next to a well-known women's underwear brand store. Even if the price is a little higher, compared with these famous brand stores, consumers will not feel that expensive.








Therefore, when customers feel that your women's underwear products are expensive, you might as well think about how your women's underwear products can be leveraged to make customers feel affordable!



tengfeineiyi“tengfei”——






--- Editor in charge: Tengfei E-Commerce Department–Ding Save Contribution

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