Roumei underwear franchise brand, the vigorous new retail model

In the consumer circle of the modern urban female group, a hot word has recently appeared: Romed Maore; in the franchise industry, a classic case has recently appeared, and it is also the feminine Romed Maore. This is a Finnish Chinese designer brand based on a new lifestyle. It has an unusual development trajectory and a distinctive brand positioning. Say it is popular, its design concept is very individual and aesthetic; if it is niche, it is forming a consumer style, becoming one of the most beloved brands of modern women.

From little-known to popular in the streets, the rise of the feminine Romed Maore has amazed the industry, and was even once referred to as an innovator and disruptor in the retail industry. What is the secret behind the rapid development of Roumei Romed Maore? Where will it go in the future? These are what the franchisees are most concerned about, and they also have considerable reference for the development of the industry.

Talking about brands, harmonious but different

China has the world's largest underwear market, which has supported more than 3,000 underwear companies. To be a blockbuster in a mixed industry, you must first be recognizable in brand positioning. Looking at the underwear brands currently active in the market, whether they are major international brands in first-tier cities or small workshops outside the third-tier cities, they are keen to emphasize the two dimensions of comfort and beauty, and make a fuss about the basic functions of the products. Thanks to the continuous expansion of the underwear market, most brands can have a place in the market. But when it comes to what consumers can really remember, and even the brand concept can reach consumers' hearts, it is indeed rare.

Without a recognizable brand, there is no way to talk about core competitiveness. Therefore, from the very beginning of its birth, Roumei Romed Maore has set its sights on modern urban women with certain purchasing power and established its own brand label. In terms of emotional appeal, Roumei Romed Maore emphasizes 'independence and authenticity'; in terms of life attitude, Roumei Romed Maore advocates 'natural and leisure'; in terms of product concept, Roumei Romed Maore advertises 'minimalism, light luxury'. These keywords are combined to form a brand impression, representing a very artistic lifestyle.

Under the premise that the social status of modern urban women is constantly improving, paying more attention to personal feelings, and full of yearning for quality life, brand impressions based on emotions and life propositions are touching, far more than emphasizing function Sex appeals are more attractive. The brand of Roumei Romed Maore is a high-end brand, which extends to the emotional level on the basis of common 'comfort and beauty'. It is unique among many brands and achieves harmony but difference.

Talking about patterns, but not complicated

The most talked about about the feminine Romed Maore is its brand collection store model. A store covers more than 30 categories such as bras, underwear, trendy clothing, home wear, sportswear, swimwear, accessories, etc. What kind of experience is it? This means that consumers have a vastly rich choice, and it also means transactions. The rate of improvement. Even if you are a picky consumer, you can always find something you can think of among nearly 10,000 high-quality items.

Of course, the increase in product richness will not make this a 'grocery store'. The space beauty of the Nordic minimalist style solves the problem of the display of massive commodities. Shopping here is like entering a Nordic style living hall, although it is dazzling but orderly. Rich but not crowded, stunning but not obtrusive, it is a new shopping experience that everyone can intuitively feel. And the most surprising thing is that the sales volume of the feminine Romed Maore has not let the products flow into the clichés of industrial assembly line design, but retained the original Nordic design sense, which is even more commendable in the impetuous underwear industry.

In fact, in addition to model innovation, Roumei Romed Maore is also experimenting with the application of Internet technology. For example, the face recognition system can be used to quickly analyze the customer's personal identity, historical consumption records and even consumption preferences; the hotspot perception system can be used to collect consumers' walking routes in the store and analyze the best product display form. A very forward-looking blueprint for smart store operations will also be slowly unfolded here.

Under the general downturn in the physical retail industry, before the official opening of the new retail era, the emergence of Roumei Romed Maore is a link between the past and the next. It announces the end of the traditional retail industry and also heralds the new retail Vigorous rebirth of the model.