tengfeineiyi reveals the secrets of underwear factory processing industry brand development in 5 steps

Today, if the underwear factory processing industry wants to develop steadily, is it enough to just do a good job in processing and production? The answer is no. Tengfei has been a manufacturer of seamless knitted garments in 17 years, with an annual output of 12 million pieces of seamless knitted garments. Tengfei Factory has developed so far that it believes that if the underwear processing industry wants to develop by leaps and bounds, it should pay attention to underwear factories. Brand Building. So how to develop the brand of underwear factory processing industry? tengfei underwear factory believes that these five steps should be taken.





We know that the construction of the underwear factory brand is not achieved overnight. It is accompanied by the development of the underwear factory. There are stories and waves, just like the growth process of a person. Let people go from unfamiliar to recognition and remember your process. So how do underwear factory brand building take 5 steps?


1. Do differentiated positioning and give play to your advantageous products.


In today's serious homogenization of the seamless underwear manufacturer processing industry, people recognize that the brand of underwear factory actually starts from the product. So the development of underwear today, whether in terms of material, function, or processing technology, has been divided into many types. Your factory may also be able to make some types of underwear, recruit a few workers and introduce some equipment, but it does not reflect your advantages.


Take Tengfei as an example, since its development, Tengfei has always insisted on doing one thing well, the production and processing of seamless knitted garments, whether it is R&D and design, or mechanical equipment, the skills of the workers in the underwear factory are all continuing to make seamless knitted underwear products. Because of focus, so professional.


2. In the field that you are good at, expand the subdivision fields that meet the needs of customers.


we know underwear factory“good at”The field of underwear processing is too wide, giving people a feeling of unprofessionalism, but if the underwear factory sticks to its own small single product field, the development will be slowly hindered. Because underwear processing is a very traditional industry, the barriers to entry are also low, and the competition is fierce.


Take Jiangsu knitting industry as an example, many knitting factories in Jiangsu started by making socks in the early days, with low entry barriers, simplicity and low technical content, but slowly developed to today, many factories specializing in knitting socks or closed down , or changed careers.





Tengfei also started making socks at the beginning of his business, but Mr. Wang of the underwear factory has a good vision. While making socks, he saw that the competition in this industry is becoming more and more fierce, and the rise of seamless underwear made Mr. Wang immediately think of transformation and upgrading. . So very early on, the underwear factory gradually transformed from making socks to making seamless underwear. It started from a single category of seamless underwear and sports bras. So far, it has developed six major sub-categories in the seamless knitted underwear category that meet the needs of the market: Sports seamless bra set, sportswear, body underwear, knitted camisole, 5/7 trousers, yoga wear. Become the leader of underwear factory in Jiangsu in the field of seamless knitting.


3. Dig into the culture of underwear factory and cultivate the brand of underwear factory


We know that a brand includes awareness + reputation + recognition + association + loyalty. The branding of the underwear factory is inseparable from the development history, culture and sense of mission of the underwear factory. This is also one of the reasons why many underwear factories have encountered bottlenecks in the development of these years. Many underwear manufacturers were just for the sake of making money at the beginning of their development, and did not think about what they could bring to the society.


4. Set standards and enhance public awareness of underwear factory brands.


If we want the underwear factory brand to be recognized by the public, we need to ask ourselves from many aspects, such as the standard of underwear processing products, R&D and production capacity, service capacity, etc., to become the leader in the same industry, and even learn from example.


5. Multi-channel simultaneous development, let the underwear factory brand and product sales advance and retreat together!


The significance of an underwear factory in building a brand is to have the right to speak in the market. manufacturers who do not have the right to speak will always be led by the nose. The same women's underwear product, the same price, the sales volume with high brand awareness will be much higher, this is also because it has been recognized by people and has occupied the hearts of customers.





So in today's development of the Internet, information is convenient, and underwear factories need to think more, learn more, and use more advanced tools to introduce their own brands if they want to quickly put the brand value into the hearts of customers.


tengfeineiyi“tengfei”——Jinhua famous trademark!






--- Editor in charge: Tengfei E-Commerce Department–Ding Save Contribution

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