The development trend of OEM without steel ring bra

Women are changing, and so are lingerie. The key role of underwear for hundreds of years is to hold the female breast, make it taller and create a female curve. These effects are waning these days, from the fading away of the hard underwire support pillars in seamless underwear manufacturer—steel rings (although most underwear today is made of hard plastic). Underwire underwear is still popular, but in the past 3 to 5 years, it can be said that the seamless underwear manufacturer without steel ring has gradually replaced the push-up underwear. Whether it is a well-known brand of steel-free underwear that is gathering momentum, or the promotion of steel-free underwear in the fashion trend of KOL fashion street shooting, it fully shows the emergence of the transformation. Relieving stress is an atmosphere and has been for many years. From the fashion of wide-leg pants and casual shoes to the fitness and sports leisure style used in several places in pursuit of perfection... While everyone continues to complain about work pressure and anxiety, they are increasingly harsh on themselves when it comes to dressing. You are likely to feel that women's clothing is likely to be more and more casual and loose. But in fact, men can dress more and more casually and casually. These technology companies in Silicon Valley in the United States have taken the lead. There are fewer places and jobs where you have to wear a suit, and more and more places where loafers and slacks are available: you can all sign up for royal weddings in loafers. It's just that historically, men have always been less restrained in clothing than women. There is nothing surprising about the popularity of OEMs for underwireless bras in seamless underwear manufacturer factories. factories in my country, the United States and Japan have all experienced a development trend of increasing OEM of steelless bras. An immediate example - uniqlo is about to outsell Wacoal in Japan. Uniqlo's head office Fast Retailing's market share in the Japanese women's underwear sales market has increased from 15% to 20.03% in five years. This makes it very close to the 20.11% market share of No. 1 Wacoal. uniqlo only sells underwireless underwear, while Wacoal mainly promotes push-up underwear and adjustable underwear. There are also some signs in the Chinese market: on Taobao, the sales volume without steel rings has already exceeded those with steel rings. According to the data provided to Curiosity Daily by Taobao.com, in 2017, the sales volume ratio of no steel rims and those with steel rims was already close to seven to three. CBNData's '2017 Online Related Consumption Series Research' shows information: From July 2016 to June 2017, on Tmall and Taobao service platforms, the sales volume of OEMs without underwire bras was 3% of those with underwire bras. times. The business scale of Taobao's rimless seamless bra set sales market (excluding Tmall Mall) has already exceeded 5 billion yuan. However, due to the lower price of non-wire bras, it does not exceed the underwire underwear in terms of market capacity. There are no steel rings in specialty stores like inside and outside, and the expansion of well-known brands of underwear in the early stage of underwear factories mainly promotes comfort, which can also show the charm of this sales market.
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