The investment prospects and future trends of body underwear
1.1. Demand for body underwear market:
The bodybuilding industry has become the fifth largest industry in China (the first is real estate, the second is automobiles, the third is IT, and the fourth is beauty. Industry), there are currently 70,000 facial beauty-related products, 30,000 daily chemical lines, and 40,000 professional lines in China. Now the competition has entered a fierce stage. With the maturity of the facial beauty industry, many large beauty salons are now beginning to expand their business into the beauty field.
As a component of beautiful appearance, a perfect figure can bring more direct visual stimulation, which is the most important manifestation of women's beauty. Women like to look at details, women like to look at faces, and men like to look at the whole, so men first look at women's body shape (how is the curve) to directly determine the overall beauty and temperament, so Mr. World chooses the standard of beauty, no face requirements, no skin color requirements , But there are three rounds.
Line standards.
2. China’s body-building underwear market is huge:
According to a survey report issued by a domestic authoritative investigation agency, the annual sales of China’s underwear market reached 70 billion yuan, an annual rate of about 20% increase. Behind such a huge increase in data, the underwear market is now in huge demand, which is a big glamorous cake
More than 50% of women in South Korea, Japan, Taiwan wear body underwear. In China, only women wear body underwear 3~5%, less than 10% of developed countries and regions. With the development of the economy and the increase in income levels, Chinese women's pursuit of beauty gradually catches up, surpassing developed countries in Europe, America and Asia, and the demand for body underwear is rapidly expanding.
Any industry is divided into three stages: disorderly blank market-orderly competition-monopoly. All walks of life are harvesting wealth in the disorderly and blank market, noisy in the orderly competition stage, and monopoly has absorbed most of the benefits by industry giants.
So far, there are less than 30 brands of Chinese body underwear brands, and most of them are not professional, and will grow to 300, 30,000, and 300,000 in the future. From 300,000 to 300,000, how many achievements will there be? Today, the hairdressing industry has made many people, the automobile industry has made many people, the catering industry has made many people, and the IT industry has made many people. Today, there is room for the development of body underwear from 30 brands to 30,000 brands to 300,000 brands, and there is great potential for development. At that time, if we could increase the domestic 3% to 30%, the profit would be astronomical. Therefore, the development potential of China's bodybuilding industry is unlimited, and a mega market will be formed in the next 20 years. Also created a series of great brands and world-class rich.