Traditional underwear foundries take the Internet Express to pay attention to these 3 points

The rise in various costs has made more and more underwear foundries feel more and more pressure to survive. In the past two years, the closure of closed underwear foundries has occurred from time to time. Jiangsu thinks that the factories represented by the seamless underwear OEM have also closed a lot in a few years. We often say that crisis and crisis coexist, and some underwear foundries close down, so their original customers will naturally find new underwear foundries. This is an opportunity for underwear manufacturers that can survive.





What is the most convenient way for the surviving underwear foundries to reach these customers? I believe that everyone will mention the Internet at the same time. In the past few years, many underwear manufacturers who were used to traditional business disdain to talk about the Internet, or when they talk about the Internet, they are opening a Taobao store or an Alibaba Trust Link. Facts have proved that this simple method is not necessarily suitable for underwear foundries, especially so far, more and more underwear industry is pouring into these platforms, the competition is more fierce, and it is difficult to be effective without special personnel.


With the overall slowdown of the modern market economy and fewer and fewer business orders, it has also forced a new round of transformation of seamless underwear manufacturer foundries and began to seek new channels. The increase in various costs has also caused many of the original foreign trade orders to be transferred to the more backward Southeast Asian regions. This is evident from the sudden drop in the passenger flow of the Canton Fair and Jiangsu International Trade City in recent years. manufacturers want to break through the existing Dilemma, only to seize the opportunity, with the help of advanced tools desperately, then the Internet tool is a good choice.


As mentioned earlier, many underwear factories have closed down in the past two years. Their original customer base must find a new underwear factory. The most direct and fast way for them to find factories is to choose to search through the Internet to find out. So this is a two-way choice between seamless underwear manufacturer foundries and customers, especially for underwear factories, we must clearly understand that where the customer is, we will be there.


So where should underwear factories start to do Internet marketing? Tengfei believes that three points should be paid attention to:


1. Clearly analyze the advantages and disadvantages of your underwear factory:


The Internet is a tool, and it is also a big ocean. This is also very clear to underwear foundries, especially the bosses. Therefore, when we do Internet marketing, we must do a good job of analysis in the early stage, and analyze where our own advantages and shortcomings lie. where. This is also what we commonly call the positioning. The online marketing positioning of seamless underwear manufacturer foundries can be comprehensively sorted out from these major positionings.


Profit model positioning: analyze the profit model of your underwear factory in the traditional business process.


Core product positioning: analyze what is the core product of your own factory, and what are the products that are more advantageous than others?


Unique selling point positioning: analyze the selling points of your own factory, others do not have you; everyone has it, create what others do not have.


Target customer positioning: Who are your target customers and who your products mainly serve, you must capture the most important customer groups.





2. Find the most suitable platform tool according to the positioning of the underwear foundry that has been sorted out.


There are many Internet platforms. For example, if there are existing retail, you can choose Tmall and JD.com; for a certain amount of wholesale, you can choose Ali, HC or the official website of a self-built enterprise; .


3. Form the appropriate team.


Internet marketing is a system and a project, so if you want to really thrive on the Internet, you must have your own dedicated team. The team members have a clear division of labor and work hard to implement them along the established target direction.


Therefore, traditional underwear foundries want to take off again with the help of Internet tools. Are you ready?


tengfeineiyi“tengfei”——Jinhua famous trademark!






--- Editor in charge: Tengfei E-Commerce Department–Ding Save Contribution

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